![]() Perfect your look with MAKE UP FOR EVER’s Ultra HD Foundation.ĭeeply connected to the evolving needs of professional makeup artists, MAKE UP FOR EVER developed ULTRA HD to meet the demands of 4K technology. Lightly dab a tiny amount of ULTRA HD CONCEALER directly under the eyes and use fingertips to blend. Designed to counterbalance discoloration, 4 of the 14 shades (R22, R32, R40, R50) are ideal for neutralizing dark circles, instantly making skin look naturally flawless. The ULTRA HD CONCEALER collection consists of 14 diverse shades, 7 yellow-based and 7 red-based, for comprehensive under eye solutions. * A 3D elastomer gel helps reduce the appearance of wrinkles and fine lines * An anti-dark circle complex comprised of green algae and amino acids helps conceal and correct, while a radiance booster comprised of an Asian berry extract helps stimulate collagen production to brighten and smooth the skin ![]() * Lamellar structure pigments reflect and diffuse light, erasing under eye shadows and blurring imperfections ULTRA HD CONCEALER leaves eyes looking radiant and refreshed, with the help of a few unique ingredients: This innovative formula comes in a comprehensive range of shades to instantly erase dark under eye circles, while also helping to brighten and smooth the under eye area for a flawless complexion. MAKE UP FOR EVER continues to enhance its groundbreaking Ultra HD range with the ULTRA HD CONCEALER. Make Up For Ever Ultra HD Concealer official description: (Although I can imagine the virtual tomatoes that might have been thrown the brand’s way when they initially only launched the lighter shades) Some brands definitely deserve a STRONG side eye when it comes to being inclusive with shade range, but I think Make Up For Ever has a strong enough track record in providing a wide range of shades since inception. Add in the complexities of having a product that has a certain water content (this is why sometimes the exact same shade name in a different formula within the same brand can look different) and a brand that wants to get its darker shades right may need a little more time. So why weren’t the deeper shades released with the other Make Up For Ever Ultra HD Concealer shades? Jackie shared that the brand had to perfect the shades as most of us know it’s just not as simple as adding a darker pigment to something to make it work for those of us with deeper skin tones. ![]() NOTE: Please read all the way to the end of this post for a later edit pertinent to this product. Jackie chatted with me about the brand and namely the launch of the four new deeper shades of the Make Up For Ever Ultra HD Concealer which go on sale TODAY. The deepest shades of Make Up For Ever Ultra HD Concealer are here! I recently had a press appointment to meet with celebrity makeup artist Jackie Gomez (Beyoncé is included in the list of celebs she’s beat) and head of the Make Up For Ever Academy here in NYC. ![]() Read ALL about my review process including how I take swatches, photos, and more here. ![]()
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